Marketing Strategy - Notable and Quotable
Words of Wisdom from Marketing Strategy
Marketing 4500, Daniels College of Business, University of Denver
“If you don’t know where you’re going, you may end up somewhere else.” (Casey Stengel, former Baseball Manager)
“How can you lead if you don’t know where you’re going?” (George Newman, The Conference Board)
“It doesn’t matter if you know where you want to go if you can’t get there.”
“ A poorly executed plan can produce undesirable results just as easily as a poorly conceived plan.”
“A journey of a thousand miles begins with the first steps.”
“Nothing easy is ever important; nothing important is ever easy.”
“You don’t get what you expect. You get what you inspect.”
“IF YOU CANNOT MEASURE, YOU CANNOT MANAGE”
“YOU CANNOT IMPROVE WHAT YOU CANNOT MEASURE.”
“WHAT YOU MEASURE IS WHAT YOU GET.”
“If you’re doing the ‘right things’, then measure ‘everything’ you’re doing.”
“There are three kinds of managers: those who watch what happens, those who wonder what happens, those who wait for things to happen, and those who make things happen,” Which are you?
“If you want to make something happen, you need an action plan. A plan of action fills in the following blanks: Who? does What? by When? How? and for How Much? and What’s the Return?
“If you’re not serving the customer directly, you’d better be serving someone who is.”
“Don’t stop asking until you have answers for all “Five Why’s”?
“You can’t get hurt falling off a pancake.”
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